Bouygues Immobilier Polska was the first French-owned property development company in Poland, and dates from 2000. In 6 years, the company has become one of the top ten developers in the country. The business focuses on building apartments for first-time buyers (most are in Warsaw).
Bouygues Immobilier Polska
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Key figures for Bouygues Immobilier Polska
- 65 employees
- 500 housing units handed over by year
- 243 dwellings handed over in 2007
- Director: Laurent Tirot
- Wholly-owned subsidiary of Bouygues Immobilier
A key player on the residential property market
Bouygues Immobilier Polska is maintaining its target of selling 1,000 housing units a year in a market which, while less dynamic than in 2006, nevertheless continues to thrive.In 2007, the company delivered three new projects comprising 243 units, started work on almost 1,000 new homes and started to market four new projects comprising 434 units.
At the end of the year, Bouygues Immobilier Polska controlled building rights representing a potential of over 3,500 housing units.
The key to success: adapting to the local market
The success of Bouygues Immobilier Polska is based on its ability to adapt to local standards. The subsidiary has trained its team and has adapted its products and communication to suit the Polish environment and business practices. To extend its range beyond the normal Polish practice of supplying totally unfurnished apartments, Bouygues Immobilier Polska has introduced the Atelier, a showroom
An ambition to lead the market
Bouygues Immobilier Polska has clear objectives: to succeed in markets outside Warsaw and to build over 1,000 homes a year. How? By developing sales resources, introducing rental management services and building houses as well as apartments. The company is also embarking on its first commercial property projects.