Francois Bertière

“The ambitions of Bouygues Immobilier are to consolidate our position as French property development market leader and become a leading player in Europe. To provide us with the resources to achieve this, we have adopted a strategy that’s clearly defined around 4 key guidelines.”


François Bertière, Chairman and CEO of Bouygues Immobilier

Continuing to grow in France

  • Responding to the growing demand for new homes
Bouygues Immobilier creates high-quality living spaces that fulfil the rising expectations of its customers, whether they intend to be occupants or investors. We address the specific needs of all our customers by designing homes for first-time buyers, senior citizens and students, as well as developing holiday accommodation and social housing.This strategy is one way of increasing our share of the residential market.
  • Supporting the recovery of the commercial property market
Bouygues Immobilier is using its market leadership to expand its stock of office developments in the Ile-de-France and the major provincial cities of France. Working as partners alongside our clients, we create innovative working environments of great architectural quality. Sustainable development and HQE ® Haute Qualité Environnementale/High Environmental Quality) certification are central to our strategy.
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Growing our business in Europe

Bouygues Immobilier generates 6,4% of its revenue in Spain, Poland, Belgium, Germany and Portugal. In all these countries, we apply a strategy of continual growth, which is adapted to suit the maturity and specific features of each market.

  • Deploying a full range of property and services in Spain and Portugal

    This means developing every area of the business (commercial property, retail parks and residential property) throughout the Iberian peninsula.

  • Becoming a major player in the Polish residential market

    Bouygues Immobilier aims to become the leading player in the Warsaw market and throughout Poland.

  • Extending our scope in Belgium

    Bouygues Immobilier is focusing on residential and retail park construction.

  • Expanding into new countries

    For Bouygues Immobilier, the most important aspect of setting up operations in a new country is to become a permanent part of the local economic fabric and recruit local staff.
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Setting the standard for sustainable development

Bouygues Immobilier aims to be the benchmark property developer in terms of sustainable development:

  • First French property developer to undertake to seek Habitat & Environment certification for all residential property programmes. The initiative covers all applications for planning permission submitted since July 2007.
    In the commercial property sector, High Environmental Quality (HQE®) certification is sought for all major office developments.
  • Bouygues Immobilier is at the cutting edge of innovation with the development of projects such as Green Office®, the first large-scale positive-energy building. Green Office includes the latest technologies (solar panels, biomass combined heat and power system fuelled by wood). In operation, it will produce more energy than it will consume. The project is a technological test bed and will enable the company to work with the CSTB to define broad outlines for positive-energy standards.
  • All Bouygues Immobilier's employees are committed to protecting the environment and getting involved in charitable work (e.g. Telethon, "Gestes Citoyens").
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Consolidating company profitability

Bouygues Immobilier is committed to maintaining the profitability of its assets and the health of its financial status by:
  • improving product design,
  • stepping up innovation,
  • developing partnerships with its suppliers.
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