Our business

To design and develop retail parks that meet the aspirations of local councillors, the needs of superstore retailers and the expectations of consumers and investors. 

Bouygues Immobilier is basing this ambition on major developments elsewhere in Europe:

• 113,000 m² of retail park floor space already delivered though developments such as Albufeira in Portugal and El Palmeral in Spain,
• Over 200,000 m² now under development.

Many retail park developments are now in progress in France.
The aim is to develop 3 retail parks per year, with the focus on parks “on the human scale”, i.e. 12,000 to 15,000 m2 featuring 15-20 major retailers. 8 projects are currently underway in France, representing 100,000 m².

• High-quality buildings and adventurous contemporary architecture to create a friendly, welcoming world.
• Spaces that are structured and functional: accessible, easy to navigate, easy to use and safe!
• A merchandising mix of local, national and international brands and services working from stores of between 150 and 4,000 m² to provide an optimum range of products and services that anticipates future needs: “Designing tomorrow today!”
• Spaces on the human scale designed to respect the environment of the site.

Working in accordance with the Bouygues Immobilier sustainable development policy, the retail parks we design for our clients are perfectly integrated into their environment.

• Every project is preceded by an in-depth site and environmental appraisal (including topography, climate, history and environment). Our aim is to integrate retail parks into the natural surroundings and present them as living spaces.
• A study of the existing infrastructure (other retail developments in the vicinity, economic climate, etc.) is also conducted in order to develop retailing opportunities that complement those on offer in the city centre.