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Bouygues Immobilier is France's leading residential property developer. Reservations in 2009 were 40% higher than in 2008, at 11,230 units.
Bouygues Immobilier also markets residential properties in four European countries: Belgium, Spain, Poland and Portugal.

Mission : créer des lieux de vie adaptés aux attentes spécifiques de chaque client

An innovation policy focused on meeting clients' needs and expectations is at the heart of everything Bouygues Immobilier says and does.

Expertise: housing adapted to everyone’s needs

Bouygues Immobilier designs and builds houses and apartments:

  • for clients purchasing their primary residences,
  • for private investors purchasing rental properties.

It also develops:

  • social housing for partner organisations,
  • special-needs housing for senior citizens or students for example.

A slogan: Let's imagine your well-being together

Bouygues Immobilier’s slogan is the perfect illustration of the values of its Housing business :

  • “Together”: Bouygues Immobilier is always there for its clients, from the time they reserve the property to the time the keys are handed over, thanks to the trust between them.
  • “Let’s imagine”: Bouygues Immobilier offers innovative materials and services, for example reinforcing investors’ guarantees,
  • “Your well-being”: our clients’ quality of life is the top concern driving all our constructions. Bouygues Immobilier pays constant attention to the quality of materials, finishings and lifestyle aspects, and to respect for the environment and its residences’ energy performance.
Eyes firmly fixed on the goal of making clients feel as comfortable as possible, Bouygues Immobilier completely overhauled its customer support policy in 2009 so as to be sure of offering them housing that meets their expectations and their demand for quality.

Innovating for the client's benefit

An innovative vision of housing: Bouygues Immobilier builds cutting-edge technologies into its residential properties, taking account of foreseeable lifestyle trends and environmental requirements. Since 2009, a Research and Sustainable Development Committee has coordinated the company's innovation policy around flagship themes like building energy management, carbon balances and renewable energy sources.
 
Responding to changing needs: Bouygues Immobilier meets the needs of all types of client, whether older people, students and young working people, tourists, business people, the elderly and the disabled, and helps people who would otherwise be excluded from the housing market to become homeowners.

Higher environmental standards: Since May 2007, Habitat & Environment certification has been sought for all residential developments. Going well beyond the regulatory requirements imposed on property developers, Bouygues Immobilier is already preparing for the introduction of low-energy standards in 2013 and positive-energy standards in 2020.

Making clients more responsible: Bouygues Immobilier takes steps to raise awareness and encourage clients to use their housing more responsibly. The aim is to promote behaviour that will reduce their environmental footprint and their energy bills. That awareness-raising policy will become even more meaningful in the context of the eco-neighbourhoods now being planned.

Serviced residences: Bouygues Immobilier meets clients' specific needs

Students and tourists, businessmen and women, young working people and older people, the elderly and the disabled, everyone looks for a particular type of accommodation. Bouygues Immobilier's serviced residences meet their needs.